When karl lagerfeld took over the chanel fashion house in 1983, 12 years after coco chanel's death, it meant a new start for chanel. He used chanel's black white signature with innovative modifications. He also chose to photograph all the house's campaigns himself, something that was extremely unusual for a designer.Discover the campaigns of karl lagerfeld's era, visualized in images taken by himself with models such as claudia schiffer and kate moss.