Aidan o driscoll og john a. Murray
Strategy and process in marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift away from the tradional view of marketing and its exclusive emphasis on the consumer and the 4ps. It embraces a wider
Mærke: Aidan O Driscoll og John A. Murray
Køn: eng
Forsendelsesomkostninger: 39,00 kr.
Leveringstid: 2-3 hverdage
Aidan o driscoll og john a. Murray
Strategy and process in marketing explores marketing strategy and marketing management in a way that reflects the current