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Whether you’re whipping up a classic kringle or experimenting with low-carb baking, the kind of sugar or sweetener you use changes everything. Taste, texture, shelf life and even the health profile of your finished bake can hinge on that scoop you stir into the batter. In Denmark there’s a growing appetite for organic, specialty and alternative sweeteners — and a wide range of stores now stock them. This guide walks you through the most popular options and where to buy them, with a focus on Økologisk supermarked and Med24 plus other reliable Danish retailers.
Choosing organic or specialty sugar is about more than a label — it’s often about flavor, farming practices and how a sugar behaves in a recipe. Organic cane sugar, for example, tends to retain more molasses and a deeper flavor than refined white sugar, making it a favorite for cookies and rustic bakes. Specialty sweeteners like xylitol or stevia offer lower-calorie alternatives for those watching blood sugar or calories. Understanding the benefits helps you match ingredient to recipe.
Not all sweeteners are equal. Some, like coconut sugar, bring caramel notes and a lower glycemic index than refined sugar, while stevia is intensely sweet with little to no calories but can have a cooling aftertaste for some people. Xylitol mimics table sugar in bulk and texture, which is useful for baking — but remember xylitol is toxic to dogs. If you want a near-identical sugar experience, sukrin or erythritol blends are often recommended.
Organic certifications (Ø-labels in Denmark, EU organic leaf) mean stricter rules on pesticides and farming methods. For sustainably minded bakers, looking for Fairtrade, organic or Rainforest Alliance labels helps ensure better farmer treatment and less environmental impact. Often the stores that emphasize organic lines also make these certifications easy to spot.
Danish kitchens use a wide range of sweetening agents, from pantry staples to specialty health-store finds. Knowing the differences helps you pick the right one for icing, bread, sauces or low-sugar desserts.
Cane sugar comes in many textures: demerara (coarse, crunchy crystals), light cane sugar (fine, slightly molasses-flavored) and dark cane (rich and moist). Demerara is great for toppings and texture, while fine cane sugar dissolves easily in batters. Many organic supermarkets in Denmark stock options like Cane Organic Demerara and Cane Light Fine Økologisk for bakers who want more flavor depth.
Powdered sugar (icing sugar) is a must for smooth frostings and dusting. Glucose powder, known in Danish as druesukker, is used to stabilize candies, prevent crystallization and boost chewiness in baked goods. It’s a staple for jam-making, caramel and professional pastry techniques.
Alternatives have exploded in popularity. Sukrin (erythritol-based) and xylitol are sugar alcohols that add bulk and browning potential similar to sugar. Stevia delivers intense sweetness with no calories, best in beverages and recipes formulated for liquid or highly concentrated sweeteners. Coconut flower sugar gives a subtle caramel flavor and is often chosen for its lower glycemic index and trace minerals.
Økologisk supermarked is a go-to for shoppers who prioritize organic products and natural ingredients. They stock a wide selection of organic sugars and sweeteners suitable for everyday baking and specialty cooking.
At Økologisk supermarked you’ll commonly find Cane Organic Demerara (1 kg), Cane Light Fine Økologisk (1 kg), Cane Dark Økologisk (500 g) and various ground organic cane options. They also carry Powdered Sugar Økologisk (400 g), Druesukker in larger packs for serious bakers, and stevia-based sweeteners like Stevia Sweet Hermesetas and Sweetener Stevia Sweet Like Sugar. If you like organic staples, this is a great place to stock up.
If you bake a lot, grab a bag of organic powdered sugar for icings and a jar of demerara for topping crumble or streusel. The darker cane sugars are perfect for rich cookies and molasses-flavored treats. Økologisk supermarked’s selection is ideal for rustic Danish recipes that benefit from deeper sugar flavors.
Med24 is well-known as an online health and pharmacy retailer in Denmark, and their product mix includes a broad choice of sweeteners geared toward health-conscious shoppers and those following low-carb diets.
Med24 carries items like Sukrin Sweetener (500 g), Sukrin with stevia blends, Xylitol (800 g), Coconut Flower Sugar Økologisk (400 g), Suvida Sweet baking agent and various druesukker and cane sugar options. If you’re curious about sugar alternatives like sukrin and xylitol, Med24 is a convenient place to compare brands and package sizes.
Med24 is especially handy for shoppers who focus on lower-carb baking, diabetic-friendly options, or want to try different sugar substitutes without visiting multiple specialty stores. Their online platform often makes it simple to compare ingredient lists and prices before you buy.
Beyond Økologisk supermarked and Med24, Denmark’s supermarket landscape offers plenty of places to find sugar and sweeteners — from budget chains to premium grocers and online supermarkets.
Large chains like Føtex and Bilka typically carry a broad range of sugars and sweeteners including organic lines, sukrin and sucralose products. Discount chains such as Netto and Rema 1000 offer basic granulated sugars and sometimes alternative sweeteners at lower prices. Nemlig.com, Denmark’s popular online grocery, is great for comparing brands and scheduling home delivery — handy if you need bulk powdered sugar or larger bags of xylitol without trekking to multiple stores.
Health-focused stores and pharmacies often carry specialized sweeteners like stevia blends, xylitol, and niche brands such as Sukrin or Suvida. Matas and other health shops are useful if you want specific dietary products or smaller trial sizes before committing to a larger bag.
Picking the best sweetener depends on the recipe, your dietary goals and how adventurous you feel. Let’s break it down so you can decide quickly at the grocery aisle.
For texture, nothing beats granulated sugar in terms of creaming with butter and trapping air in sponge cakes. If you swap in erythritol or xylitol, expect a slightly different texture and less browning unless you add a touch of molasses or invert sugar. For icings and dusting, powdered sugar (or powdered erythritol blends) gives the smooth finish you want.
Lower glycemic options like stevia, erythritol and coconut sugar are appealing if you’re watching spikes in blood sugar. Remember: natural does not always mean calorie-free, and alternatives like coconut sugar are still caloric. If you have diabetes, consult a dietitian about the best options for your needs.
Swapping sugars can be tricky, but a few rules of thumb make it easier. Simple conversions and clever tweaks can help your bakes turn out reliably.
When converting from white sugar to erythritol or sukrin, use a 1:1 ratio for sweetness in most recipes, but expect less browning and potentially a cooling aftertaste. For stevia, which is much sweeter, you’ll often use tiny amounts — check the product’s conversion chart. For baking, combining alternative sweeteners with a small amount of real sugar or adding honey/molasses can improve color and texture when needed.
To maintain moisture and browning with low-calorie sweeteners, try adding a tablespoon or two of applesauce, honey or invert sugar (like glucose) to the batter. Also, be mindful of bulk: bulking agents (like inulin or fibre blends) can help replace the volume you lose when switching to intense sweeteners.
Proper storage keeps your sugars fresh and prevents clumping, stale flavors or pest problems. Keep sugars in airtight containers away from heat and moisture. Powdered sugar benefits from a tightly sealed tin or jar, while brown and demerara sugar do well with a small piece of bread or a dampened sugar saver to maintain moisture. Alternative sweeteners often last long but check the label for best-by dates — some blends can absorb moisture and harden if left open.
If sustainability matters to you, watch for EU organic labels, Fairtrade, and certifications related to ethical sourcing. Organic cane sugar and coconut sugar options are increasingly common in Danish stores, and specialty shops often provide clear labeling so you can choose products that align with your values. A little research can go a long way toward supporting better farming practices.
Before you head to the store or click “buy,” here’s a short checklist: decide if you need bulk or trial sizes, choose organic if you care about pesticides, pick a sweetener that fits your recipe goals (bulk vs. intense), and check labels for additives. Keep an eye out for brands like Sukrin, Hermesetas, and recognized organic cane sugar brands when shopping in Denmark.
Buying larger bags of staple sugars can lower cost per kilo, while sampling smaller packs of alternative sweeteners helps you find a favorite without waste. Watch for seasonal promotions at supermarkets and compare prices online, especially if you rely on niche products. Signing up for newsletters from specialized stores can alert you to sales on organic or specialty items.
Finding the right sugar or sweetener in Denmark is easier than ever thanks to a wide range of options from organic supermarkets like Økologisk supermarked to health-focused retailers such as Med24 and mainstream grocers like Føtex and Nemlig.com. Know your recipe’s needs — texture, flavor and sweetness level — and choose the product that matches those goals. With the tips above, you can confidently swap in alternatives, store ingredients properly, and shop smartly, whether you’re after a deep-flavored demerara or a low-calorie sweetener for everyday use.
| Sugar & Sweeteners | Price | |
|---|---|---|
| Coop sugar | kr. 5,- | |
| Mitr Phol Coconut Sugar Coconut Sugar 1 Kg. - Spices | kr. 30,- | |
| Functional Foods Matt Sukrin 1 40x5 G | kr. 50,- | |
| Sukrin Sødemiddel - 500 G. | kr. 67,- | |
| Sukrin Melis - 400 G | kr. 67,- | |
| Sukrin Gold Alternative To Brown Sukker - 500 G | kr. 76,- | |
| Fructose 5 Kg. To Bubble Tea - Frugtsirup | kr. 79,- | |
| Easis Perfect Fit - 850 G | kr. 81,- | |
| Sugar Mill Pinot Noir Wilson Vineyard Clarksburg Scout 2023 | kr. 126,65 | |
| Natural Drogeriet Xylitol Xylitol - 800 G. | kr. 159,95 |
