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If you’ve ever wandered down a bathroom-wares aisle or scrolled through an online cosmetics retailer, you know that the world of health & beauty doesn’t stop at creams and shampoos. In Denmark, stores that sit in the “other” category—think elegant soap dishes, artisanal cleaning sprays, and high-tech towel warmers—are carving out a niche that blends design, wellness and everyday comfort. Curious why these items matter? They don’t just look pretty on a shelf; they change the feel of your daily rituals, and that’s worth exploring.
Nicehair may be best known for its haircare range, but customers keep discovering that it’s also a superb place to pick up elevated home-beauty essentials. The selection mixes Scandinavian minimalism with sought-after niche brands—think soap dishes that double as décor, dish brushes that fit into a chic sink setup, and refillable cleaning products that smell like a boutique spa. If you’re into styling your bathroom like you’d style your outfit, Nicehair often has the pieces that make the room feel intentional.
Looking for concrete examples? Consider Meraki’s multi-surface cleaning spray and elegant soap dishes in shellish gray or dark tones—these are small luxuries that show up in everyday life. L:A Bruket’s dishwashing liquids in lemongrass & rosemary provide both an effective clean and an aromatherapy lift while doing the dishes. And cleverly designed Meraki dish brushes and replacement heads make rinsing up less of a chore and more of a mindful moment. These are the sort of items where form follows function—and function happens to look good on your countertop.
It’s easy to write off soap dishes and cleaning sprays as trivial—but when materials are thoughtfully chosen and fragrance is well balanced, the sum of small upgrades transforms routines. A ceramic or stone soap dish reduces residue mess, a refillable bottle cuts down on plastic waste, and a well-designed brush can even extend the life of your kitchenware. If you value aesthetics and longevity, spending a bit more up front often pays off in fewer replacements and a nicer everyday experience.
Swehealth sits squarely in the intersection between health equipment and home-wellness style. From towel warmers featuring UV sterilizers to elegant freestanding models, the brand focuses on practical solutions that enhance hygiene and comfort. Towel warmers are no longer a luxury reserved for spas—modern designs make them an achievable upgrade for home bathrooms, laundry rooms, and even smaller closets.
Key Swehealth offerings include towel warmers in 16 and 23 liter capacities with built-in UV sterilizers, plus models labeled “Elegant” in various sizes—10, 20, 21—which indicate aesthetic choices for different bathroom scales. The UV sterilizer function is especially interesting to people who want an extra layer of hygiene: it targets bacteria and helps keep textiles fresh between washes. Whether you choose a compact model for a small bathroom or a larger unit that doubles as extra storage and drying space, these products blend utility and calming Scandinavian design.
Short answer: for many, yes. A towel warmer adds the small luxury of stepping into a warm towel after a shower and speeds up drying time, which reduces dampness—a key factor in mold and musty smells. Add a UV sterilizer and you can diminish microbial build-up on towels and small textiles. This matters if you have sensitive skin, young children, or simply want to keep textiles fresher for longer. Like any tech, it comes down to how much you value the benefits versus the investment and energy use.
Think of Nicehair as a source of intimate, daily-beauty upgrades and Swehealth as the provider of functional wellness appliances. One supplies the soap dishes, brushes, and sensorial cleaning solutions that make daily rituals pleasurable; the other supplies the hardware that improves hygiene and convenience. When combined, they help you create a bathroom that looks cohesive, smells inviting, and functions better—turning ordinary moments like dishwashing or towel drying into small acts of self-care.
Sustainability has become a major deciding factor for many shoppers. Danish consumers increasingly prioritise refillable packaging, biodegradable ingredients, and materials that last. Look for products designed to be refilled (like L:A Bruket’s refill options) or made from long-lived materials (ceramic soap dishes, solid wood or stainless steel brushes). Choosing items that are both durable and refillable reduces waste and the frequency of replacements—good for your wallet and the planet.
When you’re evaluating eco-claims, watch out for recognised labels such as the Nordic Swan Ecolabel (Svanemærket) or EU Ecolabel, which indicate independent verification of environmental performance. Other useful indicators include clear ingredient lists, claims about biodegradability, and information on refill programs. Brands that publish sourcing details and carbon-reduction efforts are often more trustworthy than those with vague sustainability language.
Picking the right model depends on a few practical questions: How much space do you have? Do you prefer wall-mounted or freestanding? Is UV sterilization important? What is your budget and how energy efficient is the unit? Capacity matters—smaller 16-liter models are great for single users or compact bathrooms, while 23-liter models offer more drying area and can accommodate multiple towels. Also, think about placement: near a shower or dryer makes the most sense, but ensure there’s adequate ventilation and safe electrical installation if needed.
Most modern towel warmers are relatively straightforward to install, but it pays to follow the manufacturer’s guidelines carefully. Wall-mounted units usually require secure anchors and professional electrical connections if they are hardwired. Freestanding models are plug-and-play but still need to be placed on a level surface away from excessive humidity. For maintenance, wipe down surfaces regularly, replace descaling elements if recommended, and run the UV sterilizer as directed to maintain effectiveness. Small maintenance habits extend product life and ensure continued performance.
Beyond Nicehair and Swehealth, larger Danish retailers and department stores often carry complementary items. Matas is a well-known chain in Denmark that offers a wide range of beauty and wellness products and can be a good place to compare mainstream skincare and small home-beauty accessories. Department stores like Magasin sometimes stock design-forward bathroom items and accessories, while online lifestyle platforms may stock niche brands and seasonal collections. When hunting for a bargain or a unique find, check multiple sources and read user reviews to see how products perform in real life.
Price is a factor, but value is about durability, performance, and whether the item actually improves your routine. A cheap soap dish that stains quickly or a towel warmer that eats electricity isn’t a bargain in the long run. Look for products with clear materials lists, replacement parts (like brush heads), and customer reviews that confirm longevity. Comparing energy ratings for appliances and checking warranty terms gives you a better sense of long-term costs. If sustainability matters, weighting the cost-per-use and environmental footprint often reveals smarter investments.
Design-savvy shoppers treat the bathroom like any other living space. Match materials—choose stone or ceramic soap dishes with matte finishes to complement natural wood vanities. Coordinate metal finishes (brass, chrome, matte black) across towel warmers, taps, and drawer handles for cohesion. Add a simple tray for daily items to reduce clutter, and reserve special scents or cleaners for visible areas to keep the room smelling fresh. Small visual cues make a bathroom feel intentional: a quality soap dish does more than hold soap, it signals care.
Shopping online gives you a wider selection, easy price comparisons, customer reviews, and often better stock of niche brands like Meraki or L:A Bruket. But seeing and touching materials in-person can prevent disappointment, especially with color tones and weight. If you’re buying a towel warmer, visiting a store to feel build quality or seeing a demo is valuable. When shopping online, check return policies and warranty details—but remember not to assume all returns are free or straightforward. Read the fine print and use reviews to confirm sizing and real-world performance.
The “other” side of health & beauty—soap dishes, thoughtful cleaning sprays, and towel warmers—may seem niche, but these products have outsized influence on daily comfort and hygiene. Stores like Nicehair and Swehealth demonstrate how design and function can coexist: thoughtful materials, curated scents, and practical tech like UV sterilizers make routines richer. Whether you’re creating a spa-like bathroom, upgrading hygiene with a towel warmer, or simply choosing a better soap dish, investing in quality pays off in everyday joy.
Not sure where to start? Pick a single item that will be used daily—a stylish soap dish, a refillable cleaning spray, or a compact towel warmer—and make that your first upgrade. Observe how it changes the scene and your mood, then build from there. A small swap can reframe your whole space and form the foundation of a calmer, cleaner routine.
Conclusion: Denmark’s health & beauty “other” category is full of practical luxury. From Nicehair’s curated home-beauty pieces to Swehealth’s functional wellness appliances, there’s never been a better time to invest in everyday comfort and design. Take your time, compare materials and certifications, and pick the items that truly add value to your life.
| Health & Beauty - Other | Price | |
|---|---|---|
| Meraki Datura Storage Mold 12 X 8 Cm - Dark Gray | kr. 112,46 | |
| Lansinoh Washable Nursing Pads - White 4 Pieces | kr. 122,96 | |
| Towels To Håndklædevarmere - 73x40cm 10 Paragraph Black | kr. 381,23 | |
| Elegant 10 Towel Warmer | kr. 815,36 |
