Underwear & Socks

The Best Places to Buy Men’s Underwear & Socks in Denmark: A Shopper’s Guide

Why the right underwear and socks matter more than you think

You might underestimate underwear and socks, but these basics shape comfort, confidence and even your outfit’s silhouette. A poor-fitting pair can chafe, ride up or ruin a smart look; the wrong socks can bunch inside shoes or show wear after a few washes. In Denmark — where style meets practicality — finding the right pieces is about fit, fabric and value. Whether you’re after breathable cotton trunks, bamboo briefs, performance sport socks or a reliable multipack, choosing the right store makes the hunt easier. Ready to stop compromising on the essentials?

Overview: Where Danish shoppers start their search

Denmark has a great mix of specialist retailers, department stores and online marketplaces that focus on men’s underwear and socks. On one end you have niche sellers that live and breathe hosiery; on the other there are big multibrand platforms that bundle top labels, seasonal deals and returns. The trick is matching your priorities — sustainability, price, brand selection or technical features — with the right retailer. Below I break down notable Danish options and what they’re best at so you can shop smarter, not harder.

Sokkeposten — the sock and basics specialist

Sokkeposten is a focused option for shoppers who want a wide selection of socks and underwear without sifting through unrelated categories. You’ll commonly find multi-packs, sport socks, and seasonal styles from familiar brands. The advantage here is curation: they stock classic multipacks as well as stretchier, sportier options for everyday use. If your priority is variety in sock fibers, patterns and pack sizes, a specialist like Sokkeposten often makes the search faster and more satisfying.

What Sokkeposten does well

Sokkeposten shines at variety and practical packs — think 3‑ or 10‑packs of trunks and boxed bamboo underpants. They tend to carry both value options for everyday wear and higher‑end fibers for durability or feel. For shoppers who want to replace an entire drawer of basics at once, this is the kind of store where you can grab coordinated multi‑packs without hunting through dozens of categories.

Timarco.dk — curated brands and quality essentials

Timarco.dk positions itself as a go‑to for quality socks and underwear from trusted brands. You’ll often find premium labels such as Amanda Christensen (noted for classic men’s socks), as well as sport and everyday trunks from Nike and Boss. Timarco is a good stop when you want a balance of refined basics and performance items, especially if brand reputation matters to you. Think of it as a middle ground between specialist shops and large department stores.

Why choose Timarco.dk

Timarco’s advantages include curated brand selection and an emphasis on fit and finish. If you prefer recognizable labels and care about sock construction — reinforced heels, combed cotton blends, wool blends for winter — Timarco will have options that bigger marketplaces sometimes hide in the crowd. It’s a nice place to upgrade one item without replacing the whole drawer.

Magasin du Nord and Danish department stores — one‑stop shopping

Department stores like Magasin du Nord offer a broad cross‑section of men’s underwear and socks, from mid‑range everyday brands to designer labels. These stores are handy if you want to mix brands in one trip — maybe a pack of everyday trunks, a designer pair for special occasions and a set of wool socks for winter. The benefit is convenience and the option to feel fabrics in person, which is invaluable when you care about texture and stitch quality.

When to shop department stores

Choose a department store when you’re building a diverse wardrobe and want immediate comparison shopping. You’ll be able to try sizes, see color options and make side‑by‑side fabric comparisons. For seasonal changes — adding thermal socks or swapping to lighter fabrics for summer — department stores are efficient and offer a broad price range.

Online marketplaces: Boozt, Zalando and Miinto — selection and flexibility

Platforms like Boozt, Zalando and Miinto carry an enormous assortment of underwear and socks across price points and brands. If you love browsing, want fast filters (size, material, brand) and value customer reviews, these marketplaces are excellent. They also often run sales and bundle deals, so you can snag premium labels at a discount. The trade‑off is that product pages may vary in detail, so look for trustworthy reviews and clear size charts.

How to use marketplaces wisely

When shopping on large platforms, focus on sellers with good ratings and detailed product descriptions. Filter by material (organic cotton, modal, bamboo), and check return terms before you commit. Marketplaces are perfect for experimenting with new brands at lower cost because you can quickly compare multiple options and take advantage of seasonal discounts.

High‑street brands and label stores: H&M, Jack & Jones, Name It

High‑street chains like H&M and specialty label stores such as Jack & Jones (a popular men’s brand) and Name It (often for boys’ basics) cover the budget to mid‑range segment extremely well. These brands offer trendy colors, basic multipacks and frequent new drops. If you want affordable core pieces with decent design and modern fits, these stores are hard to beat. They’re especially useful for updating your drawer without spending much.

Best use cases for high‑street brands

If you’re refreshing seasonal underwear, looking for colorful or patterned socks, or buying for kids and teens, high‑street stores are practical and wallet‑friendly. Their sizing tends to be consistent and predictable, and they introduce new styles often — so you can keep your sock and underwear game current without a big investment.

Specialty performance stores — sport socks and technical underwear

For runners, cyclists and gym goers, performance fabrics matter. Look to sports retailers and brand stores that emphasize moisture‑wicking fabrics, compression socks and anatomical fits. Brands like Nike (commonly available in Danish retailers) produce trunks and socks with stretch blends and strategic ventilation. These specialized pieces help with temperature regulation and reduce friction during activity — valuable if you’re on your feet a lot or pushing for athletic goals.

Choosing performance underwear and socks

When shopping for sport-specific basics, prioritize breathability, seam placement and elastic longevity. Compression socks should provide graduated pressure without squeezing circulation. For underwear, look for blends labeled “stretch” or “performance” that keep shape after repeated washes — this is where specialist sports stores and curated online shops become very useful.

Sustainable options: organic cotton, bamboo and recycled fibers

Sustainability is no longer niche — it’s a mainstream buying criterion. Many Danish shoppers prefer organic cotton, bamboo fibers (soft and breathable) or recycled polyester blends. Stores like Timarco and several marketplace sellers now highlight eco-friendly lines from brands that disclose material sourcing and certifications. Sustainable underwear often costs more upfront but lasts longer and uses gentler production methods, making it a smarter long‑term buy.

What to look for in sustainable basics

Seek certifications like GOTS (Global Organic Textile Standard) or Oeko‑Tex when possible, and favor brands that provide traceability and transparent care instructions. Bamboo is praised for softness and natural antibacterial properties, while organic cotton reduces pesticide use. Investing in a few high‑quality sustainable pieces can cut down on repeated replacements and waste.

Tips for fit, fabric and longevity

Fit is everything. Look for underwear that sits comfortably on the waist without digging and keeps leg bands in place without pinching. For socks, consider cuff tightness — too loose means slipping, too tight can mark your leg. Fabric choices matter: combed cotton offers softness and resilience, modal and bamboo feel silky, and merino wool is ideal for temperature regulation and odor control. Finally, follow care labels to extend lifespan: gentle cycles, cool drying and avoiding fabric softeners on performance blends will help retain elasticity.

Simple habits that double garment life

Wash less frequently when items aren’t soiled, use mesh laundry bags for delicate underwear, and air dry to protect elastic. Rotating multiple sets and buying slightly higher quality basics pays off: you’ll replace less often and enjoy better comfort over time — like owning a dependable old sweater that just keeps working.

How to buy for different needs: work, sport and special occasions

Different days require different basics. For office days, choose smooth, low‑profile trunks in neutral colors to avoid lines under tailored trousers. For workouts, go for moisture‑wicking fabrics and anti‑friction seams. For special occasions — weddings or formal events — a sharper cut, higher quality modal or silk blend can elevate your outfit’s overall feel. Danish stores are adept at segmenting offerings so you can assemble a drawer that handles every situation.

Creating a capsule selection of underwear and socks

Start with a capsule of 6–8 pairs: 2 breathable daily trunks, 2 sport pairs, 1 smart pair for special occasions, and 2–3 packable socks (casual, formal, athletic). Add seasonal pieces like wool socks for winter. This approach reduces decision fatigue and keeps your wardrobe intentional — a small, versatile closet that works harder for you.

Where to find deals and seasonal buys in Denmark

Watch for seasonal sales, holiday promotions and end‑of‑line markdowns on both specialist shops and marketplaces. Sign up for newsletters from stores like Sokkeposten or Timarco.dk to be the first to know about multipack discounts and new sustainable collections. Also consider outlet sections on marketplaces for deeper discounts on quality labels, and keep an eye on bundle offers — they often deliver the best price per piece.

Smart shopping strategies

Check size charts and reviews before buying, buy one size if you’re unsure and return or exchange according to the seller’s terms. Try one brand at a time when experimenting so you can compare fit. If you love a pair, buy a backup before it sells out — basics often disappear quickly when a popular pack hits the sale section.

Final thoughts: building an underwear and sock drawer you’ll appreciate

Upgrading your underwear and sock game doesn’t require radical change — a few thoughtful swaps in fabric and fit will make every day more comfortable. Use specialists like Sokkeposten for variety and pack deals, Timarco.dk for curated brand choices, and marketplaces for broad comparison shopping. Mix in high‑street finds for color and affordability and invest in a couple of sustainable or premium pieces for longevity. Over time, a small, intentional drawer beats a chaotic one filled with mismatched, tired pieces.

Next steps for smarter shopping

Decide what matters most — budget, sustainability, brand, or sport performance — and let that guide which stores you visit first. Try one new brand, rotate consciously, and build toward a capsule that fits your life. You’ll be surprised how much daily comfort improves when you treat underwear and socks as wardrobe essentials instead of afterthoughts.

Conclusion: Whether you’re restocking a drawer or shopping for a specific need, Denmark’s mix of specialist shops, department stores and online marketplaces gives you plenty of quality options. Start with your priorities, test a brand or two, and don’t forget to care for your pieces properly — small habits pay big comfort dividends.